I’m not a social media 2.0 hipster kinda guy. I use Twitter a lot on personal account, I do not have Facebook. But i do some LinkedIn. There’s lots of power in (ab)using social media, I understand this, and I understand I do not use their full potential (nor I want to do so). However, there is one case I like to use social media with Twitter in particular: complaining to companies. Why? It works.. and almost at a 100% satisfaction rate.